Posting engaging (and varied) content types on social media develops your brand’s voice.
And creating the right voice?
That’s CENTRAL to relating with your target audience.
Think about the differences between the GQ Style and Kylie Cosmetics brand voices.
Each targets a different market, so they adapt their voices to match their customers!
When your social media communicates the right voice, customers come to you.
In fact, 75% of people have purchased something BECAUSE they saw it on social media!
2. High-quality content keeps followers loyal
The right content keeps your page fresh and EXCITING.
Those qualities are pivotal to keeping your fans and supporters engaged and loyal.
In other words, social media users scroll because they WANT to see good content.
If you consistently post awesome content, you’ll earn followers, likes, and comments.
Most importantly, you’ll earn LOYALTY.
Loyal supporters are the most likely to do the following:
- Make repeat purchases
- Attend your events
- Share your brand with others
- It sounds crazy because it’s just social media, right?
But GREAT social media content is the first step to that kind of consumer relationship.
3. It drives organic traffic that can turn into leads
Can you get eyeballs on your page without spending a dime on advertising?
YES!
Paid ads have upsides, BUT organic traffic from social media is more affordable (especially for the long term).
It’s also WAY more interesting for your audience!
Blend entertaining content with marketing best practices, and BAM.
Watch your organic traffic SKYROCKET (and your marketing expenses decrease).